As an employee of a company, you represent its brand. How you dress, perform your job duties, and speak become part of the employer’s branding. That’s why it’s important for you to know why it’s important, how it shapes the public’s overall opinion of the company you work for, and how it relates to you.
Here is everything you need to know about employer branding:
1. Who is the target demographic?
What type of customer is the company trying to attract? Do you know their age, geographic location, lifestyle, career, habits, and education-level? How does the company satisfy the demographic’s needs? How have marketing attempts been up to this point in time? This helps you get a good feel for what the company’s branding is like and the challenges and successes it has had.
2. How does it stand up to the competition?
The hospitality industry is a very competitive market. That’s why it’s important to know just how well the company you’re thinking about working for stands up to the competition. This is the type of thing that makes or breaks a company. For example, how does the public see the company’s brand? Do they view another company as being better? Why? Again, these are important indicators as to how well a company is doing. It gives you an idea of what to expect as an employee and whether or not the company will go through rebranding.
3. What are the best ways to promote the brand to others?
Social media is one of the most successful platforms for promotional purposes. Companies appeal to people through news, updates, and open positions. They give people an insider’s view of operations and what it’s like to collaborate with a team. This attracts the right candidates who then fill the different roles that make up the company. If you’re looking for work, see how the employer tries to appeal to you as an employee.
4. How much does branding matter?
Branding matters immensely. That statement applies to both employees and customers. How a company chooses to position itself in a competitive industry speaks volumes about the experience you’ll have working for, buying from or using its services. Companies that focus heavily on branding never have to worry about positions being open for long. There are always candidates applying for work within their organization. That’s why you should never let it dissuade you if you don’t see an open position that you’re qualified for. Put your application in and see what transpires. Good companies don’t want to miss out on talent like yours.
Employer branding includes everything from the logo the company has chosen to represent it to the people it hires, trains, and gives a position. Keep in mind that you’re part of that brand. How you look, carry yourself, treat others, and perform duties helps shape the public’s opinion of the company you work for. It’s yet another reason to remain open to advice and aware of how you can exceed customer expectations time and time again.